Steam marketing, measured
Practical articles for indie developers, built on 794 Steam pages we've measured. The numbers in each article update as new pages are checked.
All articles
- Store pageSteam Store Page Optimization: What 794 Pages Tell Us (2026)What the best-scoring Steam store pages do differently, measured across every page StoreCheck has checked: capsules, screenshots, trailers, descriptions, tags and languages.November 6, 2026
· 4 min read - Store pageSteam Capsule Art Mistakes: What 794 Pages Get WrongThe most common Steam capsule mistakes, measured: dark art, unreadable titles and wrong sizes. With brightness data from every page StoreCheck has checked.November 6, 2026
· 3 min read - Store pageSteam Screenshots: How Many, Which First, and How BrightHow many screenshots the best Steam pages use, which one to put first, and why dark screenshots cost you. Measured on every page StoreCheck has checked.November 6, 2026
· 3 min read - Store pageSteam Short Description: A Formula That Names Your GenreHow to write a Steam short description: genre and hook in the first sentence, using most of the 300 characters. With data on what 794 pages actually do.November 6, 2026
· 3 min read - Store pageSteam Tags: What the Best Pages Put in Their Top 5Which Steam tags the best-scoring pages put first, how many tags they use, and why broad tags like Action or Indie in your top slots can hide your game.November 6, 2026
· 3 min read - WishlistsSteam Followers vs Wishlists: What Followers Tell You (and What They Don't)Followers are public, wishlists aren't. How the two relate, the common 10× rule of thumb, and follower data from 92 Steam games StoreCheck tracks.November 6, 2026
· 3 min read - Next Fest & demosSteam Next Fest: February 2027: What the Best Demo Pages Did DifferentlyWe checked 98 demo pages from Steam Next Fest: February 2027. Scores, the most common problems, and what the best pages had in common, with live data.November 6, 2026
· 3 min read - Next Fest & demosSteam Playtest vs Demo: Which One You Need (and When)The difference between a Steam Playtest and a demo, when each makes sense, and how to run both before Next Fest or launch.November 6, 2026
· 3 min read - Launch & salesSteam Winter Sale 2026 Dates (Dec 17 – Jan 4) and a Developer Prep PlanSteam Winter Sale 2026 runs December 17, 2026 to January 4, 2027. What developers should prepare, whether to launch near it, and the sales and fests that follow.November 6, 2026
· 3 min read - Launch & salesSteam Store Page Review Rejected? The Common Reasons and FixesWhy Valve sends Steam store pages and builds back in review, the rules behind the most common notes, and a checklist to pass the next time.November 6, 2026
· 3 min read - Launch & salesSteam Launch Checklist: From Coming Soon Page to Launch WeekEverything to do before a Steam launch, in order: store page, wishlists, Next Fest, press and creators, pricing, review deadlines and launch week. With free tools for each step.November 6, 2026
· 3 min read - Pricing & revenueSteam Regional Pricing in 2026: Valve's Table, Methods and PitfallsHow Steam regional pricing works in 2026: Valve's recommended prices, the three conversion methods, USD regions like Turkey and Argentina, and how to avoid key resellers.November 6, 2026
· 3 min read - Player researchWhat Horror Players Praise and Hate: 860 Steam Reviews AnalysedWe read 860 recent Steam reviews of Darkwood, Resident Evil Village and The Blood of Dawnwalker. What players praise, what they complain about, and what it means for your horror game.November 6, 2026
· 3 min read - Press & creatorsHow to Email Press and Pitch YouTubers for Your Indie GameHow to write a press email and a creator pitch that get replies: structure, timing, keys and embargoes, follow-ups, and free templates filled from your Steam page.November 6, 2026
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