Launch & sales
Release dates, Steam sales, review process and the launch checklist.
- Launch & salesSteam Winter Sale 2026 Dates (Dec 17 – Jan 4) and a Developer Prep PlanSteam Winter Sale 2026 runs December 17, 2026 to January 4, 2027. What developers should prepare, whether to launch near it, and the sales and fests that follow.November 6, 2026
· 3 min read - Launch & salesSteam Store Page Review Rejected? The Common Reasons and FixesWhy Valve sends Steam store pages and builds back in review, the rules behind the most common notes, and a checklist to pass the next time.November 6, 2026
· 3 min read - Launch & salesSteam Launch Checklist: From Coming Soon Page to Launch WeekEverything to do before a Steam launch, in order: store page, wishlists, Next Fest, press and creators, pricing, review deadlines and launch week. With free tools for each step.November 6, 2026
· 3 min read
Free tools for this
Steam Sale & Fest CalendarEvery sale, Next Fest and themed fest with countdowns.Launch Date Planner12 months of sales and fests scored week by week.Valve Review Rejection HelperPaste Valve's note: the rule it means, the fix, and a pre-submit checklist.Capsule Sizes & ResizerEvery Steam image size; crop one image to all of them.Steam Page Checker0–100 score, 9 sections, ranked fixes against your Steam neighbours.Press Email GeneratorFirst pitch, review key offer and launch email from your Steam page.