Steam Store Page Review Rejected? The Common Reasons and Fixes
Why Valve sends Steam store pages and builds back in review, the rules behind the most common notes, and a checklist to pass the next time.
By StoreCheck TeamPublished November 6, 20263 min readLive data: 802 pages
- Valve reviews both your store page and your build before release.
- Most store rejections are about capsule text, screenshots that aren't gameplay, or the content survey.
- Your store page must be visible as Coming Soon for at least two weeks before release.
- Fix everything in the note, then resubmit; each resubmission is a new review.
Contents
Before your game can go Coming Soon or release, Valve reviews the store page and, later, the build. Reviews typically take a few business days, so a rejection can cost you a week if you've scheduled tightly.
Store page: the usual reasons
- Text on capsules. Store capsules can contain only the art, the game's name or logo, and an official subtitle. No review scores, awards, quotes, prices or "out now".
- Library assets. The library hero must be art only, no logo or text. The library logo is a separate transparent PNG.
- Screenshots that aren't the game. Concept art, cinematics as most of the set, or award images.
- Content survey. Mature content and AI-generated content must be disclosed and match what's in the game and trailers.
- Description issues. Links to other stores, prices or unverifiable claims.
- Languages. Only list languages that are really in the build.
Build review: the usual reasons
- The game doesn't launch from a clean Steam install
- Launch options or depots are misconfigured
- The build doesn't match what the store page promises
Paste your note, get the fix
Free toolValve Review Rejection HelperPaste Valve's note: the rule it means, the fix, and a pre-submit checklist.→Timeline to plan around
- Submit the store page well before you want it public.
- The page must be visible as Coming Soon for at least two weeks before release.
- Submit the build early enough for a review and a possible fix before launch day.
Get a free 0–100 score for your Steam page, measured the same way as the 802 pages behind this article, with the fixes ranked by impact.
Check my page freeQuestions
How long does Steam's review take?
Typically a few business days. Plan for longer around big sales and holidays.
Why was my Steam capsule rejected?
Most often because it contains text other than the game's name or logo and official subtitle, such as quotes, awards or 'out now'.
How long must a Steam page be Coming Soon before release?
At least two weeks.
- • Steamworks: review process
- • Steamworks: graphical asset rules
- • Steamworks: content survey
- • StoreCheck data: 802 Steam store pages, measured with methodology v1