Steam Tags: What the Best Pages Put in Their Top 5
Which Steam tags the best-scoring pages put first, how many tags they use, and why broad tags like Action or Indie in your top slots can hide your game.
By StoreCheck TeamPublished November 6, 20263 min readLive data: 802 pages
- Steam shows up to 20 tags; empty slots are discovery you leave unused.
- 21% of top pages lead with a broad tag (Action, Adventure, Indie…) in their first two, vs 40% of all pages.
- Your first tags decide which tag pages and 'More like this' rows you appear in.
- Use specific genre and mechanic tags early, broad ones later.
Contents
Steam tags decide where your game shows up: tag pages, "More like this" rows, Discovery Queue matches and Interactive Recommender. Players and developers can apply up to 20 tags, and their order matters. Here's what 802 pages do.
The top-5 table
| Tag | Top 10% of pages | All pages |
|---|---|---|
| Multiplayer | 31% | 21% |
| Open World | 21% | 12% |
| Co-op | 16% | 8% |
| Online Co-Op | 15% | 9% |
| Roguelite | 13% | 4% |
| Survival | 13% | 9% |
| Action | 13% | 20% |
| Adventure | 11% | 13% |
| Action Roguelike | 11% | 3% |
| FPS | 10% | 8% |
| Roguelike | 10% | 3% |
| Open World Survival Craft | 10% | 3% |
Broad vs specific tags
Tags like Action, Adventure, Indie, Casual and Singleplayer describe most of Steam. When they occupy your first slots, they push out the tags that actually describe your game. 21% of the top 10% of pages have a broad tag in their first two, against 40% of all pages: even well-presented pages often lead with broad tags, which is a missed opportunity.
How to order your tags
- The specific genre players search for (Roguelike Deckbuilder, Metroidvania, City Builder)
- The main mechanic or hook (Deckbuilding, Base Building, Time Loop)
- Theme and setting (Post-apocalyptic, Cozy, Cyberpunk)
- Mode and audience (Co-op, Singleplayer, Family Friendly)
- Broad tags last
Use all 20
Every tag slot is a place Steam can show your game. Fill all 20 with tags that genuinely describe it; unused slots are free discovery left on the table.
Free toolTag CheckerBroad tags crowding your top 5, and unused tag slots.→Check the crowd
Before you settle on a niche, see how crowded a tag combination is and which neighbouring tags look open.
Free toolNiche CheckerHow crowded a tag mix is, top pages in it, and open neighbours.→Get a free 0–100 score for your Steam page, measured the same way as the 802 pages behind this article, with the fixes ranked by impact.
Check my page freeQuestions
How many tags can a Steam game have?
Up to 20 tags are shown on a store page.
Do Steam tag order and position matter?
Yes. The tags that appear first carry the most weight in where Steam shows your game, so put specific genre and mechanic tags before broad ones.
Can players change my tags?
Players can suggest tags, and you can review and reorder the tags applied to your game in Steamworks.
- • Steamworks: Steam tags
- • StoreCheck data: 802 Steam store pages, measured with methodology v1