Press Email Generator
Fill from your Steam page, pick the email you need, and copy a short, clear pitch: first contact, review key offer or launch announcement.
Subject: [Game]: [genre] from [studio]
Hi [name], I'm [your name] from [studio]. [Game] is a [genre] game. [One or two sentences about what makes it different.] Steam: [Steam link] I can send a key, the press kit or a short build walkthrough, whichever helps. Thanks for reading! [your name]
Want each email written for the specific journalist or creator? Indie Monitor's Pitch writer personalises them with Claude, tracks who you contacted and reminds you to follow up.
What a good press email does
It tells a busy writer what the game is in one line, why it's interesting in the next, and gives them the link and a key without asking for anything. The templates keep that shape; edit them to sound like you.
Questions
▸How long should a game press email be?
Short: under 150 words, with the genre and hook in the first two sentences and the Steam link up top.
▸Should I attach a key to the first email?
For review requests, yes, or offer one in the first line. Never attach large files; link your press kit.
▸When should I email press before launch?
2–3 weeks before launch for reviews, with an embargo date; earlier for previews.
Sources: presskit() documentation
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