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Examples by genre

The best Steam pages, by genre

Shoppers compare your page with others in your genre, so that's the bar to beat. Each genre page ranks real store pages and shows what the top quarter does differently.

Open World & Sandbox141 pages · average 79/100Open-world pages sell scale: lead with wide, bright vistas rather than menus and close-ups.Simulation & Management130 pages · average 79/100Sim players read. These pages win on clear short descriptions and screenshots that show the systems.Co-op97 pages · average 80/100Co-op pages must show more than one player on screen early, or shoppers miss the point.Survival & Crafting80 pages · average 79/100Survival pages sell a loop: gather, build, survive. The best ones show all three in the first five screenshots.RPG78 pages · average 78/100RPG pages balance story and systems; the strongest name the RPG flavor in the first sentence.Strategy75 pages · average 78/100Strategy pages need readable UI in screenshots and tags specific enough to reach the right sub-genre.Shooter & FPS73 pages · average 79/100Shooter pages live and die on action screenshots and a gameplay-first trailer.Cozy & Relaxing68 pages · average 80/100Cozy shoppers browse by mood: a warm, readable capsule and specific tags (not just Casual) get the page in front of them.Horror57 pages · average 75/100Horror pages fight a built-in problem: dark art that disappears at thumbnail size.PvP Multiplayer37 pages · average 79/100PvP pages need social proof: reviews, community links and a Discord carry more weight here.Roguelike34 pages · average 81/100Roguelike shoppers compare a lot of similar pages, so the first screenshot and the hook carry the click.Anime28 pages · average 78/100Anime-style games have a large audience in Asia, so localization and specific tags matter more here than in most genres.Idle & Incremental25 pages · average 78/100Idle games sell progress: screenshots that show numbers climbing say more than static menus.Puzzle24 pages · average 77/100Puzzle pages need to explain the twist in one line; the short description does most of the selling.Zombie23 pages · average 78/100Zombie games are a crowded shelf; the best pages differentiate in the first sentence.Racing & Driving23 pages · average 81/100Racing pages sell speed; motion in the first screenshots and a short, punchy trailer do the work.Platformer & Metroidvania16 pages · average 76/100Platformer pages are judged on movement, so a trailer that opens on gameplay matters more than in most genres.Card Game & Deckbuilder14 pages · average 80/100Deckbuilder pages compete with genre giants; distinct capsule color and a clear hook are what stand out.