Creator Pitch Generator
Write a creator pitch that leads with what's in it for them: email, short DM or follow-up, for YouTube, Twitch or TikTok.
Subject: [Game] for [creator]'s channel? ([genre], key inside)
Hi [creator], I think [Game] could be a fit for your channel. It's a [genre] game: [one sentence hook] Here's a Steam key, no strings attached: [KEY] Steam page: [Steam link] If you make a video with it, I'll share it everywhere we post. Monetisation is allowed. Thanks, [your name], [studio]
Want each email written for the specific journalist or creator? Indie Monitor's Pitch writer personalises them with Claude, tracks who you contacted and reminds you to follow up.
Why personal beats volume
Mention a specific video of theirs and say why your game fits their audience. A key with no strings attached and permission to monetise removes friction.
Questions
▸How do I find YouTubers for my indie game?
Look for creators who recently covered games like yours, especially smaller channels (5k–100k subscribers) that answer emails.
▸Should I pay creators?
Most indie coverage is free with a key. Paid sponsorships must be disclosed and are a different conversation.
▸When should I follow up?
Once, after 5–7 days. If there's no reply, move on.
Sources: YouTube: paid promotion disclosure
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Free measured score for your Steam page in about 20 seconds. No login.
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<iframe src="https://www.steampagechecker.com/embed/creator-pitch-generator" width="100%" height="720" style="border:0;border-radius:12px" title="Creator Pitch Generator" loading="lazy"></iframe>