Steam Localization Priority Calculator
Load your game (or tick your languages), set your word counts, and see which languages reach the most Steam players per dollar, starting with the cheap win: translating the store page.
39%
of Steam users, by client language
+44%
more Steam users read your page in their language
$225
at your word count and price
| # | LANGUAGE | STEAM USERS | STORE PAGE | FULL GAME | MAIN MARKETS |
|---|---|---|---|---|---|
| 1 | Simplified Chinesedo first | 22.0% | $45 | $1,545 | China |
| 2 | Russiando first | 10.1% | $45 | $1,545 | Russia, CIS |
| 3 | Spanish - Spaindo first | 4.8% | $45 | $1,545 | Spain (and many Latin American players) |
| 4 | Portuguese - Brazildo first | 3.8% | $45 | $1,545 | Brazil |
| 5 | Germando first | 2.9% | $45 | $1,545 | Germany, Austria, Switzerland |
| 6 | Japanese | 2.7% | $45 | $1,545 | Japan |
| 7 | French | 2.2% | $45 | $1,545 | France, Belgium, Canada |
| 8 | Korean | 2.0% | $45 | $1,545 | South Korea |
| 9 | Polish | 1.6% | $45 | $1,545 | Poland |
| 10 | Traditional Chinese | 1.3% | $45 | $1,545 | Taiwan, Hong Kong |
| 11 | Turkish | 1.2% | $45 | $1,545 | Turkey |
| 12 | Thai | 0.9% | $45 | $1,545 | Thailand |
| 13 | Ukrainian | 0.7% | $45 | $1,545 | Ukraine |
| 14 | Italian | 0.6% | $45 | $1,545 | Italy |
| 15 | Czech | 0.6% | $45 | $1,545 | Czechia |
| 16 | Spanish - Latin America | 0.5% | $45 | $1,545 | Latin America |
Shares are approximate (Valve's hardware survey, which changes every month) and count users, not buyers: spending per player is lower in some regions. Translate the store page first; it costs a fraction of the game and lets Steam show your page to players browsing in that language. Only list a language under "supported languages" once the game itself ships with it.
Why localization is the cheapest win on most Steam pages
Of the pages we check, English-only is one of the most common low scores. More than half of Steam users run the client in a language other than English, and a store page in their own language is easier to read and easier to wishlist.
Step 1, store page: short description, long description, and ideally capsule text-free art. Usually under $100 per language. Step 2, the game: UI and subtitles in the top 3–5 languages for your genre. Step 3: voice-over only if your genre expects it.
How this calculator works
It ranks the languages you don't support yet by their share of Steam users, then prices store-page-only and full-game translation at your word counts and per-word rate. The top five are marked "do first".
Questions
▸What languages should I translate my Steam game into first?
By Steam user share: Simplified Chinese, Russian, Spanish, Brazilian Portuguese and German usually come first after English, followed by Japanese, French and Korean. Check your genre too: some genres skew heavily to particular regions.
▸Can I translate only my Steam store page?
Yes. Steamworks lets you add store page text in other languages. It costs little (a few hundred words) and helps players browsing in that language. Don't list the language as supported until the game ships with it.
▸What share of Steam users use Simplified Chinese?
About 22% in Valve's October 2026 hardware survey, second only to English at about 39%. The figure moves by several points from month to month.
▸How much does game translation cost?
Professional rates commonly run about $0.08–$0.15 per word per language. A 15,000-word indie game is roughly $1,200–$2,250 per language; a store page is usually under $100.
Sources: Steam Hardware & Software Survey · iXBT: Steam survey October 2026 language shares · Logrus IT: the most popular languages on Steam · Steamworks: localization and languages
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