Fixing everything below is worth about +30 points. Start with the first two: they're what shoppers see before they decide to click.
1. 3 of your first 5 screenshots are near-black.Move your brightest shots forward: #7 (81) and #2 (65).
2. No demo on a Coming Soon page.Ship a short demo before your Next Fest and add the download button above the fold.
3. Capsule is very dark at small size.Lift the subject and logo with a rim light or a brighter background zone.
Your plan for this week
AI review
Claude is writing your one-page plan from every finding below. The first time takes up to 30 seconds; it's saved after that.
AI shopper testAI review
Claude is looking at your page like a shopper who has never heard of it. The first time takes up to 30 seconds; it's saved after that.
Page vs playersAI review
Claude is reading your recent reviews and comparing them with your page. The first time takes up to 30 seconds; it's saved after that.
1. Your capsule on the Steam shelf
Your capsule next to the games Steam shows beside yours, at the sizes shoppers actually see, on Steam's own background.
Wishlist, lists and recommendations · 231 × 87
YouDarkwoodInvokyrResident Evil 4
Search results · 120 × 45
2. You vs your Steam rivals
The games Steam shows next to yours, section by section. You rank #4 of 4 (their average: 71).
Biggest gap: demo & social proof (35 vs your rivals' 95). Start with: Ship a short demo before your Next Fest and add the download button above the fold.
Section
You
Darkwood
Invokyr
Resident Evil 4
Gap
Capsule visibility
40
68
48
63
−20 behind
Screenshots
53
30
36
56
+12 ahead
Short description
60
85
85
70
−20 behind
Long description
82
83
98
60
+2 ahead
Trailers
60
80
75
80
−18 behind
3. Short description: 3 rewrites
Now · 260/300
Roam freely around the scorched deserts of a dying sea as you secure resources and explore the mysteries of Darkwood. But beware nightfall – seek shelter, shore up your defenses, and pray for the morning light as the horrors of the world hunt the ill-prepared.
Written only from facts already on your page, with your genre in the first sentence. Pick one, then edit it into your own voice.
Genre first · 225/300
A survival horror sequel set in the scorched deserts of a dying sea. Scavenge resources, explore the mysteries of Darkwood, then fortify your shelter before nightfall — because the horrors of this world hunt the ill-prepared.
Leading with the genre label and the sequel's credibility ('critically acclaimed' implied by context) immediately qualifies buyers, while the day/night structure gives a clear gameplay loop that conve
Hook first · 222/300
Nightfall changes everything. Secure resources and shore up your defenses before darkness falls — then pray for morning light as the horrors of a dying sea close in. The sequel to the critically acclaimed Darkwood is here.
Opening with the day/night threat creates immediate tension and emotional stakes, which is more compelling than a setting description and rewards players already familiar with the first game.
Player fantasy · 237/300
4. Long description plan
AI review
Your "About this game" text has 2,377 characters, 0 headers and 4 GIFs or clips. Here's a plan to restructure it, built only from what it already says.
Claude is reading your full description. The first time takes up to 30 seconds; it's saved after that.
5. New screenshot order
Ranked by how readable each shot is at thumbnail size (measured brightness); near-black shots go last. Steam shows the first 4 to 5. You know which shots show your best gameplay, so swap within the first five if a darker shot sells the game better.
Slot 1· now #781/255
Slot 2· same65/255
Slot 3· now #862/255
Slot 4· now #133/255
6. Tag plan
Steam orders tags by player votes and uses them for "More like this". Use your developer tags and community posts to push the specific ones up.
Keep on top Horror, Survival Horror
Promote Psychological Horror, Dark, Survival
Move down Adventure, Action, RPG
7. Launch checklist
✕No near-black screenshot in the first five
✕Capsule bright and clear at 231 × 87
✕Genre named in the first sentence
✕Demo live before Next Fest
✕At least two trailers, one gameplay-only
✓Store page in 5+ languages
✕Long description broken up with headers
✓Discord linked on the store page
Indie Monitor · 7 days freeKeep Darkwood 2's page on watch while you fix it
We re-check your page and Darkwood, Invokyr, Resident Evil 4 every day, email you when anything changes (capsule, screenshots, price, demo, tags), and unlock full reports for every game. Then $19/month, cancel anytime.
8. Every fix, ranked
critical
3 of your first 5 screenshots are near-black
Screenshots #3 (19), #4 (24), #5 (11) of 255 at thumbnail size. Steam shows the first 4 to 5 before the arrow.
Move your brightest shots forward: #7 (81) and #2 (65).
+6 pts
critical
No demo on a Coming Soon page
Steam Next Fest requires a demo, and each game gets one Next Fest.
Ship a short demo before your Next Fest and add the download button above the fold.
+5 pts
high
Capsule is very dark at small size
Average brightness 42/255 at 231 × 87.
Lift the subject and logo with a rim light or a brighter background zone.
+3 pts
high
Capsule is almost colorless
Colorfulness 12, saturation 13%.
Add one accent color, such as a warm light source, so the capsule stands out in a colorful list.
+3 pts
CurrentAutomatic fix
The right side is your own capsule with brightness, contrast and color adjusted automatically. Use it to show your artist the direction; the real fix is better art, not a filter.
What the fix does to your score
Capsule section 40 → 61, page score 60 → 63.
Brightness 42 → 56/255 · contrast ×1.35 · color ×1.35
Capsule is very dark at small size.Lift the subject and logo with a rim light or a brighter background zone.
Capsule is almost colorless.Add one accent color, such as a warm light source, so the capsule stands out in a colorful list.
Most of the capsule is near-black.Reduce the black area or fill it with a readable shape.
Contrast could be stronger.Increase separation between subject and background.
Art director notesAI review
Claude is looking at your capsule at Steam size. The first time takes up to 30 seconds; it's saved after that.
Demo & social proof
35
95
95
95
−60 behind
Tags
72
84
84
78
−10 behind
Localization
98
85
98
98
+4 ahead
Links & community
85
85
85
30
+18 ahead
• Darkwood has 2 trailers; you have 1.
• Resident Evil 4 has a demo; you don't yet.
• Your rivals show 15 screenshots on average; you show 11.
Roam the scorched deserts of a dying sea, uncover the mysteries of Darkwood, and build your defenses against the dark. In this survival horror sequel, every dawn you survive is a victory earned against horrors that hunt the ill-prepared.
Framing survival as a personal achievement ('every dawn you survive') speaks directly to the mastery fantasy of survival horror fans and gives them a reason to emotionally invest before clicking buy.
Slot 5· now #9
30/255
Slot 6· same29/255
Slot 7· now #424/255
Slot 8· now #1023/255
Slot 9· now #319/255
Slot 10· now #1112/255
Slot 11· now #511/255
Claude is checking what each screenshot shows. The first time takes up to 30 seconds; it's saved after that.
low
Fewer trailers than similar games
1 trailer; similar games have 2.
Add a short gameplay-only trailer.
+3 pts
high
Most of the capsule is near-black
66% of pixels are near black.
Reduce the black area or fill it with a readable shape.
+2 pts
high
First sentence never names the genre
It opens: "Roam freely around the scorched deserts of a dying sea as you secure resources and explore…"
Name the genre in the first sentence, the part shoppers read on hover.
+2 pts
medium
Broad tags rank above your real genre
Top five tags include Adventure, Action, RPG.
Encourage players to tag your real genre, and use your developer tags on the specific ones.
+2 pts
high
The first screenshot is dark
Slot 1 brightness 33/255. Slot 1 is the most-seen image after the capsule.
Lead with your brightest gameplay shot (screenshot 7, at 81).
+1 pt
medium
Contrast could be stronger
Brightness spread 43.
Increase separation between subject and background.
+1 pt
medium
Sequel is never mentioned
The game name signals a sequel but the short description doesn't say so.
Say it in the first line. Fans of the first game are your first buyers.
Slot 1 · now #781/255
Slot 2 · same65/255
Slot 3 · now #862/255
Slot 4 · now #133/255
