Best Horror Steam pages, scored

57 horror store pages measured on capsule, screenshots, description, tags, trailer and setup. The average scores 75/100. Horror pages fight a built-in problem: dark art that disappears at thumbnail size.

What the best horror pages do differently

The top quarter of horror pages by score, against the rest. Measured from public store data.

Measured	Top 25%	The rest
Capsule brightness at 231 × 87	107/255	64/255
First five screenshots, brightness	68/255	49/255
Trailers	3.5	2.4
Languages	11	11
Short description length	227 chars	224 chars
Tags	20	20

Top 30 horror Steam pages

#	Game	Score	Weakest section
1	Dying Light	90	Short description
2	The Outlast Trials	86	Short description
3	Slay the Princess — The Pristine Cut	84	Short description
4	Shift At Midnight	84	Screenshots
5	Dead of the Brain	84	Localization
6	Dying Light 2 Stay Human: Reloaded Edition	83	Capsule visibility
7	Active Matter	83	Localization
8	Ready or Not	82	Capsule visibility
9	Lacey's Flash Games	82	Links & community
10	Sabado	82	Links & community
11	Escape the Backrooms	81	Links & community
12	Mars Attracts	81	Demo & social proof
13	Terrible Lizards	81	Capsule visibility
14	Resident Evil Requiem	81	Links & community
15	FailRooms	81	Links & community
16	Phasmophobia	80	Screenshots
17	Akeno no Yosuga - Twilight Loop	80	Links & community
18	Dying Light: The Beast	79	Capsule visibility
19	Escape from Tarkov	79	Long description
20	Dead by Daylight	78	Links & community
21	Subnautica 2	78	Capsule visibility
22	The Forest	77	Links & community
23	Silent Wounds - The Doll	77	Capsule visibility
24	ZONE L.O.S.T.	76	Links & community
25	Southern Lights: Broken Frequency	76	Localization
26	No More Room in Hell 2	75	Demo & social proof
27	Resident Evil Village	75	Links & community
28	R.E.P.O.	75	Screenshots
29	Drunken Goddess Reflux	75	Links & community
30	Hotel 13	75	Long description