StoreCheckSteam page analysisCheck a page
72Strong

Prison Architect 2 Steam page analysis

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Double Eleven, KokkuParadox InteractiveComing soonManagementStrategyBuildingSandbox

Capsule 87Page copy 67Screenshots 94Setup 60checked 2026-11-04

<50 work
50 Average
60 Solid
70 Strong
80 strong
85 Standout
90 Exceptional
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72/100
STRONG

Similar games: screenshots 92/255 · 2 trailers · 12 languages

Prison Architect 2 Steam header capsulePrison Architect 2Double Eleven · 20 tags · 10 screenshots

Section scores weights from methodology v1

Capsule visibilitybrightness 143/255 · saturation 77% at 231 × 8787
Screenshots10 shots · first five average 91/25594
Short description181 / 300 characters60
Tags20 / 20 tags84
Trailers1 trailer60
Demo & social proofno demo yet35
Long description1,920 chars · 0 clips · 5 headers77
Localization10 languages85
Links & communitywebsite30

Compare with the best pages in its genre: Survival & Crafting · Simulation & Management · Strategy

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StoreCheck score: 72/100
<a href="https://www.steampagechecker.com/report/prison-architect-2"><img src="https://www.steampagechecker.com/badge/prison-architect-2.svg" alt="Prison Architect 2 Steam page score on StoreCheck: 72/100" height="22"></a>
How does Prison Architect 2 stack up against its rivals?

Side by side with the 3 games Steam shows next to it, section by section. Free, shareable link.

Two capsules, one question: which gets the click?

The score measures. The Player Jury puts your capsules in a real-size Steam list in front of 300 genre players. In development, $19 per test.

Join the jury waitlist

Fixes, ranked by estimated impact 8 ISSUES

criticalNo demo on a Coming Soon page+5 pts

Steam Next Fest requires a demo, and each game gets one Next Fest.

Ship a short demo before your Next Fest and add the download button above the fold.

lowFewer trailers than similar games+3 pts

1 trailer; similar games have 2.

Add a short gameplay-only trailer.

lowNo Discord link+3 pts

No Discord link found on the store page.

Add your Discord so interested players have somewhere to go.

highFirst sentence never names the genre+2 pts

It opens: "Welcome Architects!"

Name the genre in the first sentence, the part shoppers read on hover.

mediumlocked · full report+1 pts
mediumlocked · full report+1 pts
lowlocked · full report+1 pts
lowlocked · full report+1 pts
Unlock the full report · $9all 8 fixes · description draft · screenshot order · tag plan

How you look on Steam

Prison Architect 2 at 460 × 215
Store header · 460 × 215
Prison Architect 2 at 231 × 87
Wishlist & lists · 231 × 87
Prison Architect 2 at 120 × 45
Search results · 120 × 45

Measured at 231 × 87: brightness 143/255, contrast 43, colorfulness 137, 2% near-black pixels.

Store copy short 60 · long 77

Short description · 181 / 300

Welcome Architects! Design and develop your own personalized penitentiary in Prison Architect 2. The classic prison-builder has broken out into 3D, and it’s up to you to contain it!

First sentence never names the genre. It opens: "Welcome Architects!"

Sequel is never mentioned. The game name signals a sequel but the short description doesn't say so.

A rewritten draft built from your own words is in the full report.

Screenshot audit measured brightness, store order

Prison Architect 2 screenshot 1
#1111 · 1%
Prison Architect 2 screenshot 2
#293 · 3%
Prison Architect 2 screenshot 3
#372 · 21%
Prison Architect 2 screenshot 4
#462 · 53%
Prison Architect 2 screenshot 5
#5117 · 0%
Prison Architect 2 screenshot 6
#669 · 30%
Prison Architect 2 screenshot 7
#7102 · 3%
Prison Architect 2 screenshot 8
#8121 · 2%
Prison Architect 2 screenshot 9
#987 · 2%
Prison Architect 2 screenshot 10
#1052 · 38%

Steam shows 4 to 5 thumbnails before the arrow. Red = near-black (under 30/255), amber = dark (under 45).

First five screenshots vs the games Steam shows next to you average brightness, 0–255

Factorio63
Manor Lords89
Prison Architect 2 (you)91
Cities: Skylines II92
Jurassic World Evolution 3113
Cities: Skylines116

Trailer, tags and setup

  • fixNo demo on a Coming Soon page. Next Fest needs one.
  • warn1 trailer; the games Steam shows next to you have 2.
  • warnTop five tags include Strategy.
  • warn0 GIFs or clips in the long description.
  • warnOnly website linked.
  • okAll 20 tag slots used.
  • ok10 languages.

Games Steam shows next to you

Cities: Skylinesshots 116 · 1 trailers · 10 langs
Manor Lordsshots 89 · 2 trailers · 19 langs
Cities: Skylines IIshots 92 · 1 trailers · 12 langs
Jurassic World Evolution 3shots 113 · 4 trailers · 12 langs
Factorioshots 63 · 3 trailers · 30 langs

Diagnose with your Steamworks numbers stays in your browser

Is it the capsule, the page, or the traffic? Copy three numbers from Steamworks → Traffic, last 30 days.

Example numbers. Replace with yours. Nothing leaves your browser.

Capsule CTR1.3%
Visit → wishlist5.0%
Wishlists / week7
The capsule isn't earning clicks

1.3% of impressions become visits. Below 2% usually means the capsule doesn't read at small size.

Bronze0–40 / wk
Silver15–120 / wk
Gold100–700 / wk
Diamond300+ / wk

What's working

  • ✓ All 20 tag slots used
  • ✓ Short description uses 181 of 300 characters
  • ✓ Capsule stands out at small size

Pricing the score is always free · no account · 5 checks a day

Free score$0no login
  • ✓ Score + 9 sections
  • ✓ Measured screenshots
  • ✓ Funnel diagnosis
  • ✓ Top 4 fixes
Check a page
Full report$9per game, one-time
  • ✓ All fixes, ranked
  • ✓ Description draft
  • ✓ Screenshot order
  • ✓ Tag plan + checklist
Get the report
Player Jury$19per test · soon
  • ✓ 300+ genre players
  • ✓ Real-size Steam list
  • ✓ Written reasons
  • ✓ 48 hours
Join waitlist
Monitor$19per month · soon
  • ✓ Daily re-score
  • ✓ Neighbor alerts
  • ✓ 1 jury test a month
  • ✓ 3 games
Coming later
Studio$99per month · soon
  • ✓ 25 games
  • ✓ White-label PDF
  • ✓ API access
  • ✓ 4 jury tests
Coming later

Scored with methodology v1. A higher score means a clearer page, not guaranteed sales.