Football Manager 27 Steam page analysis
View on Steam ↗Capsule 79Page copy 73Screenshots 94Setup 66checked 2026-10-30
Similar games: screenshots 54/255 · 1 trailers · 10 languages
Football Manager 27Sports Interactive · 18 tags · 10 screenshotsSection scores weights from methodology v1
The score measures. The Player Jury puts your capsules in a real-size Steam list in front of 300 genre players. In development, $19 per test.
Fixes, ranked by estimated impact 6 ISSUES
criticalNo demo on a Coming Soon page+5 pts
Steam Next Fest requires a demo, and each game gets one Next Fest.
Ship a short demo before your Next Fest and add the download button above the fold.
highFirst sentence never names the genre+2 pts
It opens: "Choose the club."
Name the genre in the first sentence, the part shoppers read on hover.
lowNo Discord link+2 pts
No Discord link found on the store page.
Add your Discord so interested players have somewhere to go.
mediumMuted palette+1 pts
Colorfulness 20.
Add one stronger accent color.
How you look on Steam
Measured at 231 × 87: brightness 110/255, contrast 60, colorfulness 20, 8% near-black pixels.
Store copy short 70 · long 77
Short description · 157 / 300Choose the club. Shape the squad. Set the tactics. Chase the future only you can see. FM27 is where your footballing beliefs become a reality. Make The Call.
First sentence never names the genre. It opens: "Choose the club."
A rewritten draft built from your own words is in the full report.
Screenshot audit measured brightness, store order
Steam shows 4 to 5 thumbnails before the arrow. Red = near-black (under 30/255), amber = dark (under 45).
First five screenshots vs the games Steam shows next to you average brightness, 0–255
Trailer, tags and setup
- fixNo demo on a Coming Soon page. Next Fest needs one.
- warnTop five tags include Simulation, Strategy.
- warn18 of 20 tag slots used.
- warn0 GIFs or clips in the long description.
- ok2 trailers.
- ok20 languages.
- okX, website linked.
Games Steam shows next to you
Diagnose with your Steamworks numbers stays in your browser
Is it the capsule, the page, or the traffic? Copy three numbers from Steamworks → Traffic, last 30 days.
Example numbers. Replace with yours. Nothing leaves your browser.
1.3% of impressions become visits. Below 2% usually means the capsule doesn't read at small size.
What's working
- ✓ 20 languages
- ✓ Short description uses 157 of 300 characters
Pricing the score is always free · no account · 5 checks a day
- ✓ Score + 9 sections
- ✓ Measured screenshots
- ✓ Funnel diagnosis
- ✓ Top 4 fixes
- ✓ All fixes, ranked
- ✓ Description draft
- ✓ Screenshot order
- ✓ Tag plan + checklist
- ✓ 300+ genre players
- ✓ Real-size Steam list
- ✓ Written reasons
- ✓ 48 hours
- ✓ Daily re-score
- ✓ Neighbor alerts
- ✓ 1 jury test a month
- ✓ 3 games
Scored with methodology v1. A higher score means a clearer page, not guaranteed sales.