StoreCheckSteam page analysisCheck a page
83Very strong

DayZ Steam page analysis

View on Steam ↗
Bohemia InteractiveDec 13, 2018$24.99SurvivalOpen WorldZombiesOnline Co-Op

Capsule 78Page copy 72Screenshots 94Setup 87checked 2026-10-30

<50 work
50 Average
60 Solid
70 Strong
80 strong
85 Standout
90 Exceptional
83/100
VERY STRONG

Similar games: screenshots 53/255 · 4 trailers · 17 languages

DayZ Steam header capsuleDayZBohemia Interactive · 20 tags · 24 screenshots

Section scores weights from methodology v1

Capsule visibilitybrightness 142/255 · saturation 9% at 231 × 8778
Screenshots24 shots · first five average 94/25594
Short description310 / 300 characters70
Tags20 / 20 tags84
Trailers4 trailers93
Demo & social proof83% positive recent reviews85
Long description4,132 chars · 12 clips · 0 headers75
Localization12 languages85
Links & communitywebsite · Discord · X85
Two capsules, one question: which gets the click?

The score measures. The Player Jury puts your capsules in a real-size Steam list in front of 300 genre players. In development, $19 per test.

Join the jury waitlist

Fixes, ranked by estimated impact 4 ISSUES

highCapsule is almost colorless+3 pts

Colorfulness 15, saturation 9%.

Add one accent color, such as a warm light source, so the capsule stands out in a colorful list.

highFirst sentence never names the genre+2 pts

It opens: "How long can you survive a post-apocalyptic world?"

Name the genre in the first sentence, the part shoppers read on hover.

lowNo section headers+1 pts

The description has no headers to scan.

Break it up with 3 to 5 headers.

lowBroad tags rank above your real genre+1 pts

Top five tags include Multiplayer.

Encourage players to tag your real genre, and use your developer tags on the specific ones.

How you look on Steam

DayZ at 460 × 215
Store header · 460 × 215
DayZ at 231 × 87
Wishlist & lists · 231 × 87
DayZ at 120 × 45
Search results · 120 × 45

Measured at 231 × 87: brightness 142/255, contrast 84, colorfulness 15, 15% near-black pixels.

Store copy short 70 · long 75

Short description · 310 / 300

How long can you survive a post-apocalyptic world? A land overrun with an infected &quot;zombie&quot; population, where you compete with other survivors for limited resources. Will you team up with strangers and stay strong together? Or play as a lone wolf to avoid betrayal? This is DayZ – this is your story.

First sentence never names the genre. It opens: "How long can you survive a post-apocalyptic world?"

A rewritten draft built from your own words is in the full report.

Screenshot audit measured brightness, store order

DayZ screenshot 1
#164 · 29%
DayZ screenshot 2
#2102 · 7%
DayZ screenshot 3
#3104 · 5%
DayZ screenshot 4
#4104 · 3%
DayZ screenshot 5
#598 · 11%
DayZ screenshot 6
#697 · 0%
DayZ screenshot 7
#772 · 16%
DayZ screenshot 8
#8108 · 21%
DayZ screenshot 9
#9116 · 3%
DayZ screenshot 10
#10116 · 13%
DayZ screenshot 11
#11148 · 0%
DayZ screenshot 12
#12122 · 0%
DayZ screenshot 13
#13129 · 0%
DayZ screenshot 14
#1482 · 21%
DayZ screenshot 15
#1522 · 83%
DayZ screenshot 16
#1659 · 43%
DayZ screenshot 17
#1774 · 13%
DayZ screenshot 18
#18132 · 2%
DayZ screenshot 19
#1924 · 77%
DayZ screenshot 20
#2089 · 23%
DayZ screenshot 21
#2197 · 19%
DayZ screenshot 22
#2298 · 9%
DayZ screenshot 23
#2373 · 22%
DayZ screenshot 24
#2430 · 93%

Steam shows 4 to 5 thumbnails before the arrow. Red = near-black (under 30/255), amber = dark (under 45).

First five screenshots vs the games Steam shows next to you average brightness, 0–255

No More Room in Hell 241
Left 4 Dead 250
Hunt: Showdown 189653
Dying Light71
DayZ (you)94
Rust121

Trailer, tags and setup

  • warnTop five tags include Multiplayer.
  • ok4 trailers.
  • ok83% positive recent reviews.
  • okAll 20 tag slots used.
  • ok12 languages.
  • ok12 GIFs or clips in the long description.
  • okDiscord, X, website linked.

Games Steam shows next to you

Rustshots 121 · 4 trailers · 25 langs
No More Room in Hell 2shots 41 · 7 trailers · 8 langs
Left 4 Dead 2shots 50 · 3 trailers · 28 langs
Dying Lightshots 71 · 5 trailers · 17 langs
Hunt: Showdown 1896shots 53 · 4 trailers · 14 langs

Diagnose with your Steamworks numbers stays in your browser

Is it the capsule, the page, or the traffic? Copy three numbers from Steamworks → Traffic, last 30 days.

Example numbers. Replace with yours. Nothing leaves your browser.

Capsule CTR1.3%
Visit → wishlist5.0%
Wishlists / week7
The capsule isn't earning clicks

1.3% of impressions become visits. Below 2% usually means the capsule doesn't read at small size.

Bronze0–40 / wk
Silver15–120 / wk
Gold100–700 / wk
Diamond300+ / wk

What's working

  • ✓ 12 languages
  • ✓ All 20 tag slots used
  • ✓ 12 GIFs or clips in the description
  • ✓ Short description uses 310 of 300 characters
  • ✓ 4 trailers

Pricing the score is always free · no account · 5 checks a day

Free score$0no login
  • ✓ Score + 9 sections
  • ✓ Measured screenshots
  • ✓ Funnel diagnosis
  • ✓ Top 4 fixes
Check a page
Full report$9per game, one-time
  • ✓ All fixes, ranked
  • ✓ Description draft
  • ✓ Screenshot order
  • ✓ Tag plan + checklist
Get the report
Player Jury$19per test · soon
  • ✓ 300+ genre players
  • ✓ Real-size Steam list
  • ✓ Written reasons
  • ✓ 48 hours
Join waitlist
Monitor$19per month · soon
  • ✓ Daily re-score
  • ✓ Neighbor alerts
  • ✓ 1 jury test a month
  • ✓ 3 games
Coming later
Studio$99per month · soon
  • ✓ 25 games
  • ✓ White-label PDF
  • ✓ API access
  • ✓ 4 jury tests
Coming later

Scored with methodology v1. A higher score means a clearer page, not guaranteed sales.