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85Standout

Raft Steam page analysis

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Redbeet InteractiveAxolot GamesJun 20, 2022$13.39SurvivalMultiplayerOpen World Survival CraftCo-op

Capsule 92Page copy 78Screenshots 94Setup 82checked 2026-11-01

<50 work
50 Average
60 Solid
70 Strong
80 strong
85 Standout
90 Exceptional
Your game? Share the score card:
85/100
STANDOUT

Similar games: screenshots 98/255 · 3 trailers · 14 languages

Raft Steam header capsuleRaftRedbeet Interactive · 20 tags · 24 screenshots

Section scores weights from methodology v1

Capsule visibilitybrightness 125/255 · saturation 57% at 231 × 8792
Screenshots24 shots · first five average 118/25594
Short description249 / 300 characters85
Tags20 / 20 tags84
Trailers5 trailers93
Demo & social proof88% positive recent reviews85
Long description1,909 chars · 0 clips · 0 headers67
Localization12 languages85
Links & communitywebsite · X50
How does Raft stack up against its rivals?

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Two capsules, one question: which gets the click?

The score measures. The Player Jury puts your capsules in a real-size Steam list in front of 300 genre players. In development, $19 per test.

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Fixes, ranked by estimated impact 4 ISSUES

lowNo Discord link+2 pts

No Discord link found on the store page.

Add your Discord so interested players have somewhere to go.

lowNo GIFs or clips in the description+1 pts

0 animated images.

Add 2 to 4 short gameplay GIFs or clips.

lowNo section headers+1 pts

The description has no headers to scan.

Break it up with 3 to 5 headers.

lowBroad tags rank above your real genre+1 pts

Top five tags include Multiplayer.

Encourage players to tag your real genre, and use your developer tags on the specific ones.

How you look on Steam

Raft at 460 × 215
Store header · 460 × 215
Raft at 231 × 87
Wishlist & lists · 231 × 87
Raft at 120 × 45
Search results · 120 × 45

Measured at 231 × 87: brightness 125/255, contrast 58, colorfulness 95, 5% near-black pixels.

Store copy short 85 · long 67

Short description · 249 / 300

Raft™ throws you and your friends into an epic oceanic adventure! Alone or together, players battle to survive a perilous voyage across a vast sea! Gather debris, scavenge reefs and build your own floating home, but be wary of the man-eating sharks!

A rewritten draft built from your own words is in the full report.

Screenshot audit measured brightness, store order

Raft screenshot 1
#1120 · 2%
Raft screenshot 2
#2105 · 0%
Raft screenshot 3
#3114 · 0%
Raft screenshot 4
#4106 · 0%
Raft screenshot 5
#5147 · 0%
Raft screenshot 6
#6100 · 9%
Raft screenshot 7
#7162 · 0%
Raft screenshot 8
#855 · 29%
Raft screenshot 9
#9133 · 1%
Raft screenshot 10
#1091 · 2%
Raft screenshot 11
#11111 · 2%
Raft screenshot 12
#12142 · 0%
Raft screenshot 13
#13122 · 0%
Raft screenshot 14
#14137 · 0%
Raft screenshot 15
#1557 · 31%
Raft screenshot 16
#16105 · 1%
Raft screenshot 17
#1782 · 0%
Raft screenshot 18
#18133 · 0%
Raft screenshot 19
#19130 · 0%
Raft screenshot 20
#20144 · 0%
Raft screenshot 21
#21113 · 0%
Raft screenshot 22
#2275 · 7%
Raft screenshot 23
#2331 · 68%
Raft screenshot 24
#24102 · 0%

Steam shows 4 to 5 thumbnails before the arrow. Red = near-black (under 30/255), amber = dark (under 45).

First five screenshots vs the games Steam shows next to you average brightness, 0–255

RuneScape: Dragonwilds89
Once Human92
Valheim98
Raft (you)118
Rust121
Palworld123

Trailer, tags and setup

  • warnTop five tags include Multiplayer.
  • warn0 GIFs or clips in the long description.
  • ok5 trailers.
  • ok88% positive recent reviews.
  • okAll 20 tag slots used.
  • ok12 languages.
  • okX, website linked.

Games Steam shows next to you

RuneScape: Dragonwildsshots 89 · 11 trailers · 11 langs
Valheimshots 98 · 3 trailers · 14 langs
Palworldshots 123 · 3 trailers · 17 langs
Once Humanshots 92 · 3 trailers · 10 langs
Rustshots 121 · 4 trailers · 25 langs

Diagnose with your Steamworks numbers stays in your browser

Is it the capsule, the page, or the traffic? Copy three numbers from Steamworks → Traffic, last 30 days.

Example numbers. Replace with yours. Nothing leaves your browser.

Capsule CTR1.3%
Visit → wishlist5.0%
Wishlists / week7
The capsule isn't earning clicks

1.3% of impressions become visits. Below 2% usually means the capsule doesn't read at small size.

Bronze0–40 / wk
Silver15–120 / wk
Gold100–700 / wk
Diamond300+ / wk

What's working

  • ✓ 12 languages
  • ✓ All 20 tag slots used
  • ✓ Short description uses 249 of 300 characters
  • ✓ 5 trailers
  • ✓ Capsule stands out at small size

Pricing the score is always free · no account · 5 checks a day

Free score$0no login
  • ✓ Score + 9 sections
  • ✓ Measured screenshots
  • ✓ Funnel diagnosis
  • ✓ Top 4 fixes
Check a page
Full report$9per game, one-time
  • ✓ All fixes, ranked
  • ✓ Description draft
  • ✓ Screenshot order
  • ✓ Tag plan + checklist
Get the report
Player Jury$19per test · soon
  • ✓ 300+ genre players
  • ✓ Real-size Steam list
  • ✓ Written reasons
  • ✓ 48 hours
Join waitlist
Monitor$19per month · soon
  • ✓ Daily re-score
  • ✓ Neighbor alerts
  • ✓ 1 jury test a month
  • ✓ 3 games
Coming later
Studio$99per month · soon
  • ✓ 25 games
  • ✓ White-label PDF
  • ✓ API access
  • ✓ 4 jury tests
Coming later

Scored with methodology v1. A higher score means a clearer page, not guaranteed sales.