StoreCheckSteam page analysisCheck a page
86Standout

Project Zomboid Steam page analysis

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The Indie StoneNov 8, 2013$24.99SurvivalZombiesOpen WorldMultiplayer

Capsule 93Page copy 85Screenshots 81Setup 85checked 2026-10-31

<50 work
50 Average
60 Solid
70 Strong
80 strong
85 Standout
90 Exceptional
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86/100
STANDOUT

Similar games: screenshots 83/255 · 2 trailers · 16 languages

Project Zomboid Steam header capsuleProject ZomboidThe Indie Stone · 20 tags · 8 screenshots

Section scores weights from methodology v1

Capsule visibilitybrightness 96/255 · saturation 52% at 231 × 8793
Screenshots8 shots · first five average 74/25581
Short description298 / 300 characters85
Tags20 / 20 tags84
Trailers2 trailers80
Demo & social proof92% positive recent reviews95
Long description2,355 chars · 0 clips · 2 headers85
Localization24 languages98
Links & communitywebsite · Discord65
How does Project Zomboid stack up against its rivals?

Side by side with the 3 games Steam shows next to it, section by section. Free, shareable link.

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Two capsules, one question: which gets the click?

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Fixes, ranked by estimated impact 3 ISSUES

high1 of your first 5 screenshots is near-black+2 pts

Screenshots #5 (24) of 255 at thumbnail size. Steam shows the first 4 to 5 before the arrow.

Move your brightest shots forward: #3 (128) and #2 (104).

lowNo GIFs or clips in the description+1 pts

0 animated images.

Add 2 to 4 short gameplay GIFs or clips.

lowBroad tags rank above your real genre+1 pts

Top five tags include Multiplayer.

Encourage players to tag your real genre, and use your developer tags on the specific ones.

How you look on Steam

Project Zomboid at 460 × 215
Store header · 460 × 215
Project Zomboid at 231 × 87
Wishlist & lists · 231 × 87
Project Zomboid at 120 × 45
Search results · 120 × 45

Measured at 231 × 87: brightness 96/255, contrast 70, colorfulness 62, 25% near-black pixels.

Store copy short 85 · long 85

Short description · 298 / 300

Project Zomboid is the ultimate in zombie survival. Alone or in MP: you loot, build, craft, fight, farm and fish in a struggle to survive. A hardcore RPG skillset, a vast map, massively customisable sandbox and a cute tutorial raccoon await the unwary. So how will you die? All it takes is a bite..

A rewritten draft built from your own words is in the full report.

Screenshot audit measured brightness, store order

Project Zomboid screenshot 1
#160 · 20%
Project Zomboid screenshot 2
#2104 · 7%
Project Zomboid screenshot 3
#3128 · 1%
Project Zomboid screenshot 4
#454 · 38%
Project Zomboid screenshot 5
#524 · 80%
Project Zomboid screenshot 6
#627 · 79%
Project Zomboid screenshot 7
#749 · 39%
Project Zomboid screenshot 8
#836 · 61%

Steam shows 4 to 5 thumbnails before the arrow. Red = near-black (under 30/255), amber = dark (under 45).

First five screenshots vs the games Steam shows next to you average brightness, 0–255

7 Days to Die55
The Forest57
Project Zomboid (you)74
VEIN83
RuneScape: Dragonwilds89
Rust121

Trailer, tags and setup

  • warnTop five tags include Multiplayer.
  • warn0 GIFs or clips in the long description.
  • ok2 trailers.
  • ok92% positive recent reviews.
  • okAll 20 tag slots used.
  • ok24 languages.
  • okDiscord, website linked.

Games Steam shows next to you

Rustshots 121 · 4 trailers · 25 langs
7 Days to Dieshots 55 · 2 trailers · 14 langs
RuneScape: Dragonwildsshots 89 · 11 trailers · 11 langs
VEINshots 83 · 1 trailers · 16 langs
The Forestshots 57 · 1 trailers · 16 langs

Diagnose with your Steamworks numbers stays in your browser

Is it the capsule, the page, or the traffic? Copy three numbers from Steamworks → Traffic, last 30 days.

Example numbers. Replace with yours. Nothing leaves your browser.

Capsule CTR1.3%
Visit → wishlist5.0%
Wishlists / week7
The capsule isn't earning clicks

1.3% of impressions become visits. Below 2% usually means the capsule doesn't read at small size.

Bronze0–40 / wk
Silver15–120 / wk
Gold100–700 / wk
Diamond300+ / wk

What's working

  • ✓ 24 languages
  • ✓ All 20 tag slots used
  • ✓ Short description uses 298 of 300 characters
  • ✓ 92% positive recent reviews
  • ✓ Capsule stands out at small size

Pricing the score is always free · no account · 5 checks a day

Free score$0no login
  • ✓ Score + 9 sections
  • ✓ Measured screenshots
  • ✓ Funnel diagnosis
  • ✓ Top 4 fixes
Check a page
Full report$9per game, one-time
  • ✓ All fixes, ranked
  • ✓ Description draft
  • ✓ Screenshot order
  • ✓ Tag plan + checklist
Get the report
Player Jury$19per test · soon
  • ✓ 300+ genre players
  • ✓ Real-size Steam list
  • ✓ Written reasons
  • ✓ 48 hours
Join waitlist
Monitor$19per month · soon
  • ✓ Daily re-score
  • ✓ Neighbor alerts
  • ✓ 1 jury test a month
  • ✓ 3 games
Coming later
Studio$99per month · soon
  • ✓ 25 games
  • ✓ White-label PDF
  • ✓ API access
  • ✓ 4 jury tests
Coming later

Scored with methodology v1. A higher score means a clearer page, not guaranteed sales.